Monthly Archives: June 2013

What makes Instagram such a steal for Facebook

Gigaom

When Facebook decided that it would spend a billion dollars (though in reality it turned out to be $715 million) to buy Instagram, a San Francisco-based photo-sharing network, it was a decision that was met with raised eyebrows, some tears and a lot of anger. There was this feeling that Facebook bought the one true challenger to its core value proposition — photos and photo sharing.

RaviLaurynI was reminded of that feeling this morning when I ended up having coffee with Ravi Vora and Lauryn Meyers, twenty-something creatives from Los Angeles. These two travel around the country, combining their work and love of photography and sharing it with thousands via Instagram. I am one of those thousands who have been spell-bound by the ethereal beauty of their Instagrams.

Vora told me that he grew up in Michigan wanting to be a geneticist but when he scratched his creative…

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